Search Engine Optimisation
Search engine optimisation (seo) is the online marketing arm of website development and involves making changes to the content, code and structure of a website to make it more search engine friendly in order to rank higher in the natural (organic) search results.
By ranking higher for keywords and phrases in the search engine listings, you can benefit from receiving higher volumes of search traffic at no extra cost.
A search engine marketing strategy consists of various code, content and design elements in order to create a search engine friendly website. This includes making changes to title, description and keyword tags, writing optimized content based on selected keywords, creating seo friendly url’s and building high quality links from other relevant sites.
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