Plane Stupid’s new creative cinema ad uses polar bears in a graphic demonstration in order to show the impact of short-haul flights have on the climate.
Project name: Polar Bear
Creative agency: Mother
Client: Plane Stupid
Brief: We wanted to confront people with the impact that short-haul flights have on the climate. We used Polar Bears because they’re a well understood symbol of the effect that climate change is having on the natural world.