Love equals Football – Chalk Graffiti
I was walking around Cape Town and spotted a bit of chalk graffiti on a building and thought it was pretty cool. I then spotted the same thing on the pavement and then saw it all over the place.
It was a clever little marketing campaign by Puma.
The use of imagery allowed for their message to be translated by almost anyone into their own language and gives the vibe that the World Cup is near.
