If you’ve been following the Old Spice ads and think Mustafa is awesome, then here is the Old Spice Social Campaign Case Study from WK.

The campaign was designed to capture the attention of both men and women and create a buzz through conversation, which it did… very well.

Mustafa became a legend and they needed to find a way to engage with the new fans, which is how the Response Campaign was born.

Here are some stats from the campaign:

Source

Twitter just added notifications like you see on Facebook… will save you from having to click refresh or home all the time.

A little Perspective (Digg, Twitter and Facebook)
A great short piece on how these three mega online brands hold up today by Michael Arrington of TechCrunch.

Seth Rotheram from 2Oceansvibe.com was treated to an advanced driving course at Killarney recently. I’m going to spend the day there in 2 weeks for a F1 race day.

VW and drivers say good-bye to the iconic Citi Golf after providing 25 years of getting you from A to B at a very reasonable price.

Last week, at Facebook’s “roadmap edition” of the Facebook Developer Garage, the company announced a series of large changes to the Platform (19 to be exact). Today, the company just released an FBML Bookmark button, and posted a few more details on the new “Counter” API.

Yet while Wave has had momentum as a consumer tool (people are still clamoring for Google Wave invites), its viability as a business tool has been questioned. Will businesses really adopt Wave as a way to communicate collaboratively and share business docs?

Textures have become more popular and been put to greater use in recent years. They’re not limited to Web design either; textures of all kinds are used in print design, illustration, traditional art, TV commercials… you name it! Texture is one of the best ways to add depth to your design, whether it’s subtle noise on a clean vector illustration or a lot of grunginess throughout a layout.

This video shows a quick look back at the Google story over the past 11 years. From Stanford to Mountain View to the world, featuring many different products, starting with incorporating up to Google Wave, StreetView and Chrome.

I don’t think it is fair to call these girls geeks, as any guy who is an example of a geek in the traditional sense of the word would believe you if you told them that these ‘geek’ girls modeled for Maxim, FHM or any other men’s magazine.

#1 Marina Orlova

Marina Orlova

This sassy Russian practiacally owns YouTube viewers attention with an average of 2 million views per video.

#2 Jade Raymond

Jade Raymond

This geek girl is Australian, mixed with a few other things, giving her awesomeness. She spends her time working on game projects for the big guys like Sony Online, Electronic Arts and Ubisoft.

#3 Marissa Mayer

Marissa Mayer

Being Vice President of Search Product and User Experience at Google makes Marissa kinda a big deal in the leagues of geek girls.

#4 Veronica Belmont

Veronica Belmont

Tech show host for companies like Sony and Revision3 is where this podcasting, PS3 enthusiast spends her time.

#5 Jolie O’Dell

Jolie O'Dell

Jolie spends most of her time at Read Write Web and is otherwise a pretty chilled out writer and journalist.

#6 Olivia Munn

Olivia Munn

This girl has geeks all over the world buying products with her face on and fantasizing about very naughty things. Having been in a Wonder Woman outfit, as Princess Leia in a bikini and the face of G4, it’s not hard to imagine why.

#7 Jessica Chobot

Jessica Chobot

Know for her like of anime, Maxim and FHM shoots and especially for licking the most wanted PSP ever made.

#8 Morgan Webb

Morgan Webb

Ya, I wouldn’t say no

#9 Amber MacArthur

Amber MacArthur

This Canadian girl spent some time with Microsoft and a little stint in San Francisco working at Razorfish. Having made appearances on major tech shows over the years, puts her firmly on this list.

#10 Felicia Day

Felicia Day

He was one of the people who helped create The Guild. Since then has risen to the nerd hall of fame.

#11 Natali Del Conte

Natali Del Conte

Currently on of CNET’s senior editors and has also worked with Wired, TechCrunch and PC Magazine in the past.

#12 Lea Culver

Lea Culver

VW and Diet Coke lover are two of the things that describe this code jockey from Six Apart.

Via Monalith

How To Persuade Your Users, Boss or Clients

Web designers often have to nudge people in the direction they want them to go. It is a vital skill they all have to learn. We’re not talking about manipulation. Underhanded techniques, and certainly lying, won’t get you anywhere. But you can present yourself and your arguments in ways that make people more receptive.

Idea Paint

A lot of companies are born out of brainstorming sessions. IdeaPaint, however, might be the first company that set out to improve them. As a freshman in Babson College‘s entrepreneurship program, founder John Goscha would often hang large pieces of paper on his dorm walls, creating a makeshift canvas where he and his classmates could sketch out their business ideas.

Bit.ly eating other URL shorteners for breakfast

Last month, Bit.ly surpassed TinyURL to become the Web’s most popular URL shortener. This month, the story is about separating from the pack.

Google Wave, The Fuss Explained In Animation

Google Wave is a real-time communication platform, which mashes together the functionality of email, instant messaging, wikis, web chat, social networking, and project management into one application.

Future phones dazzle with design

Some interesting new concept phones made an appearance this week at CEATEC, the Japanese equivalent of the Consumer Electronics Show. These included a chameleon-like phone that could change its skin depending on its surroundings, a phone whose casing is made of wood and a phone with a flexible screen that can assume different configurations.

Overy the past few months many of you would have heard about Google Wave, which is the hot new product currently being rolled out by Google.

Google Wave is a real-time communication platform, which mashes together the functionality of email, instant messaging, wikis, web chat, social networking, and project management into one application.

There will be a bit of a learning curve, but there is no doubt that this is going to be a hot new product with many companies trying to copy it.

Google Wave

Here are some amazing fails from status updates, pictures and some comments that were just plain weird. All were found on Facebook, so be careful what you type… you never know which of your friends will stab you in eye and make your status free for the world to see.

Freddy Krueger returns in ‘A Nightmare on Elm Street’, a modern remake of the cult horror classic.

The movie revolves around the theme of a group of teenagers that are all happily being stalked by Freddy Krueger, the freak with the cool hat, claws and face like a pizza. He goes about his ways by haunting their dreams, so it’s up to them to stay awake and protect each other… but if they sleep, there’s no escape.

With Michael Bay behing the wheel, this is set to be a box office hit… but it seems Myspace has a stong influence on trailer debuts – having the first release of Michael Jackson’s – This is it trailer and the first release of the New Moon soundtrack, it wasn’t a surprise when the Nightmare on Elm Street trailer received over a million views on its first day.

A Nightmare on Elm Street in HD

After all the press that Twitter receives, we still tend to forget just how massive Facebook is. Today it hit 300 million active members and is still growing. What’s more amazing is that it grew from 200 million to the current 300 million in only 5 quick months.

Facebook Founder and CEO Mark Zuckerberg highlighted the constant grown and mission to connect the world, as well as, its cash-flow positive status.

Facebook is also rolling out more Twitter-like features, such as the latest feature @mentions status feature, which could be a threat to the minute in comparison Twitter (under 18 million users).

Although the other big social media websites serve different functions, which give reason for their popularity. Facebook still watches trends and adapts, which makes the value of brand loyalty interesting to watch.

Facebook has released the most Twitter-like feature to date – the @mention function is now live.

Your status update can now include friends names, brands, events and groups which are called up and can be picked from a drop down menu. The auto-suggest feature works in the same manner as adding names when composing an email in Facebook.

Facebook adds @mentions to status

The users who’s names are uses will be notified, as well as a post on their wall. Status updates will have clickable links to the persons profile.

In my mind, this was one of the main features that separated Twitter from Facebook and could be a huge threat to Twitter.

@iamsmith from a local company called ‘The Unlimited’ not only launched one of the craziest online experiments that I’ve heard to date, but created something amazing that went ridiculously viral.

The team at The Unlimited sent a near one year old pigeon with the name Winston, which was picked from a competition on GottaQuirk, from their offices outside Pietermaritzburg to Durban. Winston, mission ready, was strapped to a data card and heroically flew the distance in 2:06:57. During that time, only 4% of the same 4 GB was sent over the Telkom line.

The experiment made use of the various mainstream forms of social media, such as Twitter and Facebook and quickly went viral featuring on BBC, Mashable, Engadget and Techmeme.

One of the key reasons for success, besides the fact it worked and they beat Telkom, was allowing for the public to take part in the experiment, rather than just telling a story.

Winston, you can fly my data anytime.

Something fresh has brought together the creative and digital minds of Cape Town.

Online entrepreneur Vinny Lingham, well known for the success Yola (previously SynthaSite) teamed up with investment man Justin Stanford to launch a new platform for Capetonian’s to meet, interact, share ideas and essentially bring change to Cape Town, known as The Silicon Cape.

Here is the overview as on www.siliconcape.com

THE VISION
The Silicon Cape vision is of an ecosystem in the Western Cape of South Africa, that serves to attract and bring together local and foreign investors, the brightest technical talent, and the most promising entrepreneurs, to foster the creation and growth of world-class IP start-up companies in an environment that competes with other similar hubs around the world against the backdrop of one of the most beautiful settings and pleasant places to live, work and play on the globe.

THE CONCEPT
The concept of the Silicon Cape is not owned or controlled by any single entity. It is a living community and an organic, ever-developing concept in the hearts and minds of every participant, which endeavours to catalyse the local IP entrepreneurial community. As a community member, come and be a part of the genesis of turning the Silicon Cape into reality.

THE INITIATIVE
The initiative aims to start a conversation — to plant a seed and foster the concept of the Silicon Cape in people’s minds and on their lips around the world as the emerging Silicon Valley of Africa, and to create an environment and a perception of the area as a world-class location and destination that is not only capable of delivering but already is. This will in turn create real benefits for the Cape and it’s residents and stakeholders, and assist in attracting further foreign direct investment into South Africa.

THE EVENT
The aim by the end of the first event is to catalyse widespread conversation around the concept online and offline, build a global brand, and to establish a working group of volunteers and donors to take the vision forward and see it through to reality, garnering support from all sectors and stakeholders and ultimately establishing a foundation. The event is due to be attended and addressed by the Premier of the Western Cape, Helen Zille.

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Some people say that Social Media is a fad, but others argue that it is the biggest movement since the Industrial Revolution… Welcome to the Social Media Revolution.