Search engine optimisation (seo) is the online marketing arm of website development and involves making changes to the content, code and structure of a website to make it more search engine friendly in order to rank higher in the natural (organic) search results.

By ranking higher for keywords and phrases in the search engine listings, you can benefit from receiving higher volumes of search traffic at no extra cost.

A search engine marketing strategy consists of various code, content and design elements in order to create a search engine friendly website. This includes making changes to title, description and keyword tags, writing optimized content based on selected keywords, creating seo friendly url’s and building high quality links from other relevant sites.

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eMarketing strategy is a key branch of any marketing strategy and is essential for carrying across your brand on all your digital platforms.

All traditional marketing should act partly as referrals to your website, which acts as a strong selling tool and has a conversion function.

Contact me for information on combining the different digital platforms with your current marketing strategy.

Social Media are online platforms the require the visitors to engage with the company or each other on a more personal level.

Companies should make use of the free platforms such as Facbook, Twitter, Flickr, YouTube, etc and incorporate them into their company marketing and PR strategies.

I am involved with Clandestine Marketing, which offers Market Research services primarily in the area of Mystery Shopping.

Research Consulting Services:

• Market Research
• Mystery Shopping
• Competitor Analysis
• Online Conversion

Visit Clandestine Marketing.

Wireframing is one of the most valuable parts of the web design process and can save hours of design time and rework by being specific about a site’s architecture, functionality, and content before beginning with a visual design. Only many projects I’ve worked closely with the design teams to ensure that usability for the visitor is optimised, while creating a great looking website.

Website Analytics provide the data left behind by visitors to your website.

We use the data to tell you about your customers, where they came from, what they were looking for and whether or not you converted them.

Analyics data can be used in various ways to benefit your marketing strategy by:

• Defining your target market
• Improving conversion rates
• Enhancing SEO efforts
• Selecting efficient keywords
• Calculating the success of marketing campaigns