Awesome ad by Call of Duty: Black ops truely hitting the tagline, “There’s a soldier in all of us”.

If you’ve been following the Old Spice ads and think Mustafa is awesome, then here is the Old Spice Social Campaign Case Study from WK.

The campaign was designed to capture the attention of both men and women and create a buzz through conversation, which it did… very well.

Mustafa became a legend and they needed to find a way to engage with the new fans, which is how the Response Campaign was born.

Here are some stats from the campaign:

Source

FmyFine is a clever new website that offers premade excuses for lowering or getting out of traffic fines. You always laugh at peoples cars who have those horrible pink stickers attached to their windows, but as soon as it’s your… your heart sinks.

This was found stuck to my car and I almost shed a few tears, but soon found out it was a clever marketing tactic by FmyFine. The feeling of relief associated with any brand is a major win, so congrats on some clever thinking.

I was walking around Cape Town and spotted a bit of chalk graffiti on a building and thought it was pretty cool. I then spotted the same thing on the pavement and then saw it all over the place.
It was a clever little marketing campaign by Puma.

The use of imagery allowed for their message to be translated by almost anyone into their own language and gives the vibe that the World Cup is near.

McDonalds invited those passing by a free cup of coffee at their Vancouver locations using a creative ad in a bus shelter.

The sign would release bursts of steam from a machine inside the sign, revealing this message:

“Your free coffee is ready. Get a free small coffee during breakfast hours”.

Very Cool.

McDonalds Coffee Steam Ad

You can watch the video here:

Ogilvy Cape Town launched an amazing countrywide road trip last year to pay tribute to the the VW Citi Golf, which will no longer be produced.

This short TV Ad highlights the trip.

Goodbye Citi

Plane Stupid’s new creative cinema ad uses polar bears in a graphic demonstration in order to show the impact of short-haul flights have on the climate.

Project name: Polar Bear
Creative agency: Mother
Client: Plane Stupid

Brief: We wanted to confront people with the impact that short-haul flights have on the climate. We used Polar Bears because they’re a well understood symbol of the effect that climate change is having on the natural world.

Twitter just added notifications like you see on Facebook… will save you from having to click refresh or home all the time.

A little Perspective (Digg, Twitter and Facebook)
A great short piece on how these three mega online brands hold up today by Michael Arrington of TechCrunch.

Seth Rotheram from 2Oceansvibe.com was treated to an advanced driving course at Killarney recently. I’m going to spend the day there in 2 weeks for a F1 race day.

VW and drivers say good-bye to the iconic Citi Golf after providing 25 years of getting you from A to B at a very reasonable price.

Last week, at Facebook’s “roadmap edition” of the Facebook Developer Garage, the company announced a series of large changes to the Platform (19 to be exact). Today, the company just released an FBML Bookmark button, and posted a few more details on the new “Counter” API.

Yet while Wave has had momentum as a consumer tool (people are still clamoring for Google Wave invites), its viability as a business tool has been questioned. Will businesses really adopt Wave as a way to communicate collaboratively and share business docs?

Textures have become more popular and been put to greater use in recent years. They’re not limited to Web design either; textures of all kinds are used in print design, illustration, traditional art, TV commercials… you name it! Texture is one of the best ways to add depth to your design, whether it’s subtle noise on a clean vector illustration or a lot of grunginess throughout a layout.

I attended the 2009 Loerie Awards in Cape Town on Friday night and was blown away. Walking down the red carpet, posing for photos and chilling in the VIE (very important ego) Lounge felt like you were at an event in Hollywood.

Jax Panik was the opening act for the Friday night awards and were incredible. From there Marc Lottering took over with ease and was a great host – he delivers those filthy jokes so well.

Awards were given to those who deserved them and there were some incredible displays of the talent that the South African creative industry holds. The after party was held in Long Street and was buzzing with intoxicated Ego’s from all over South Africa.

The winners can be found here.

For more photos and information – visit the Loeries site for Cape Town.

The Egos - via capetown.travel

Jax Panik - via capetown.travel

Very Important Egos

]]> http://www.mikemet.com/loerie-awards-photos-2009/feed/ 0 http://www.mikemet.com/hoax-or-awesome-viral-ad-campaign-created-50-years-ago/ http://www.mikemet.com/hoax-or-awesome-viral-ad-campaign-created-50-years-ago/#comments Fri, 18 Sep 2009 13:06:02 +0000 Mike http://www.mikemet.com/?p=145

Known for being the greatest self-promoter in Seattle, Ivar Haglund left one last publicity stunt for him to laugh about from his grave.

Underwater billboards that date to back to 1954 were found anchored to the bottom of Puget Sound… No jokes, the bottom of Puget Sound.

I’m not sure what the big idea was at the time, unless they were looking at marketing to the deep-sea diver and personal submarine niches, but the ads read:

Ivar’s Chowder. Worth surfacing for. 75c a cup.

Diver’s special. Kids 12 & Under Eat Free* with regular entrée. Includes Jell-O.

The company has recently had divers bring up 3 of these stainless steel billboards using a map found in the archives of the company’s headquarters.

I’m sure that the PR value the billboards are getting now is massive in comparison to the cost of an ad 50 years ago.

Ivar’s is promoting the find of the underwater billboards on its Web site, which includes a 2 ½-minute mini-documentary about finding that first billboard Aug. 21 off Alki Beach.

It’s also started running 30-second commercials about the billboards during prime time, budgeting more than $100,000 for television ads through mid-October.

As the chain explained about the underwater billboards, “Ivar’s decided to do what Haglund would have done: promote them.”