Along with online marketing and other research, I provide quite a few companies with mystery shopping services. Mystery shopping is still quite a new and unknown form of market research in South Africa, but there has definitely been a growth in interest over the past few years.
The projects vary, but consistently uncover areas of weakness in the customer service process and allow for these areas to be addressed in staff training exercises.
Being a mystery shopper is quite an exciting job and often allows you to receive free products and services, as well as, to take part in improving the customer service levels of companies.
Visit Clandestine Marketing for more information on mystery shopping.